Marketing and sales techniques are open to evolve and get better over time. Additionally, if you are an ardent user of the digital space for marketing your products, you know it comes with numerous benefits.
Apart from the urban space, digital marketing is evolving in tier 2 and tier 3 cities of India as well. Real estate developers are yet to realise these benefits and are only scratching the surface when it comes to taking full advantage of what digital marketing has to offer.
Some of the latest happenings in Real Estate:
The single most important indicator of the online presence of a company is the traffic to its website. We found that the “leaderboard” revealed some interesting insights:
The queries and terms that people enter into the Google search box tell you a lot about what their intentions are. You need to pay close attention to these keywords to determine the intent of the consumer. We found that:
Pay Per Click (PPC) advertising is just as important as SEO when it comes to search engine marketing. In fact, one of the quickest ways to reach your audience, increase traffic and gather leads is Google Ads. As we found that only 7% of traffic to the top Indian real estate companies’ sites comes from search ads, there is a lot of room for improvement:
While we’re on the subject of paid promotions using Google Ads, it follows that we need to stay on top of our competitors’ strategies. In traditional marketing, it’s easy to track and view your rivals’ ads. Although it’s not so simple in the digital world, Real is Business makes it possible to view the ad copies your competition is using and how well they’re working for them. Again, we find that real estate advertisers have a long way to go here: